Fancy Store is an exciting online store for the avid home aficionado and offers a world of choice at the click of a button. Here at your fingertips are some of the world’s greatest homeware brands. Whether you’re after the latest in kitchen accessories, luxury small appliances or the very best in home décor, linen and travel luggage.
Just register your details on Fancy Store’s secure payment system and you’re good to go. Browse the online store; pick whatever you like; confirm your selection on our quick and easy check‑out page; then sit back and just wait for the knock at the door.
Based in Strand, South Africa, Fancy Store is backed by a solid retail heritage that began over a century ago. After repeated requests from Friedman & Cohen customers the decision was made to go online-thus Fancy Store was born. For Friedman and Cohen this represents the culmination of all the practises and brand assurances we’ve honed over the past century. We are eager to take the leap into the 21st century with Fancy Store as we usher in a new generation of loyal customers.
Our story began in 1903 with a young man called Benjamin Friedman who immigrated to our Southern shores from Lithuania where he found work as a dockhand until his aspirations called. He then bought a bicycle and headed inland; near the village of Somerset West where prospects seemed good. He acquired a general dealer’s licence and opened a shop.
It was a simple country store in those days; there were groceries, crockery, kitchenware and dress-making material. The business thrived, steadily growing through the boom years and braving the numerous downturns too. Friedman & Cohen saw the Great Depression and recessions come and go even surviving a disastrous fire, but Benjamin’s customers never dried up.
Today, generations later, the store of Friedman & Cohen continues to flourish. Measured evolution has seen it grow into a landmark retailer in the Helderberg thanks to the support of our loyal customers, many of whom have become our friends. The business remains in the family to this day. It is from Benjamin’s guiding principles of excellent quality, great value and variety coupled with unparalleled customer service that Fancy Store originated. Giving you a premium range of whatever you want for the home, wherever you are.
So, please browse around. Drop us a line if you need any help. We certainly look forward to seeing you again soon.